Methodology
We examined the NSE equity universe using pre-market open sentiment factors (S-Factors) derived from Twitter. To capture the breadth of participation in discussions, we focused on S-Dispersion, which measures the percentage of tweets coming from unique accounts (i.e., how diverse the sources of sentiment are). This metric falls between 0 and 1, where 1 represents 100% of the tweets come from unique accounts.
To smooth out daily noise, we computed a 7-day moving average of S-Dispersion. We then sorted securities into quintiles daily based on this rolling dispersion metric and tracked forward returns across each quintile. Returns were calculated from market open to the following market open.
Results
Our analysis shows a monotonic spread across the quintiles:
This indicates that stocks discussed by a more diverse set of accounts prior to the open tend to outperform those where sentiment is driven by a narrower, more concentrated group.
Takeaways
Context Analytics analyzed pre-market sentiment dispersion on Twitter for NSE-listed stocks using its proprietary S-Dispersion metric. Results show that stocks with highly diverse pre-market discussion (high dispersion) outperform those with sentiment concentrated among few accounts. The top dispersion quintile showed the strongest next-day open-to-open returns, making S-Dispersion a valuable early signal for traders.